Stop ideas. Just pay.

As many know, the Salone Satellite (at the Salone del Mobile of Milan) is an important institution that proposes to give international visibility to a selection of emerging designers. In the edition of 2007, Resign illegally occupied stand number E3 of the Salone Satellite inaugurating an exhibition entitled “Stop ideas. Just pay “. The occupation was an event aiming to say out loud that “ideas become less and less discriminating, more and more short, more and more, therefore increasingly uncontrollable and difficult to differentiate by, for instance, patents. (…) The structure of the market as we know it is destined to change: people begin to get used to having everything now and for free. Symptoms are to be found in the music and film market.” The stand is set up with a myriad of crumpled sheets of paper 8 Design Activism and Social Change 2011, Barcelona, Spain containing ideas for products gathered into two containers: new ideas for 1 euro and old ideas for 10 cents.